Web traffic figures released from the world's leading online competitive intelligence service, IMRG-Hitwise, confirmed that the low cost carrier had the busiest website for any Northern-based company in the UK and had also beaten off the likes of ASDA, Boots and TopShop.
The airline now flies to over 38 destinations across Europe and the Canary Islands and has claimed a top 40 place in the UK-wide report of the top 50 e-retailers .
IMRG-Hitwise, which publishes the figures annually, has ten years’ experience of monitoring and analysing web traffic for the biggest e-retailers across the globe.
The accolade comes just weeks after Jet2.com was voted the most punctual low cost airline operating out of the UK, based on official CAA data.
Philip Meeson, boss of Jet2.com, said: “We’re thrilled to see that the latest figures from IMRG-Hitwise has placed us squarely at the top of all Northern-based e-retailers where our low low fares belong and is where we intend to stay.
“Our website is extremely popular with customers, it is after all home to our lowest fares. These figures are proof of how we are not only retaining existing passengers but successfully winning scores of converts to our award-winning combination of low cost fares and unbeatable service. I would like to personally thank everyone that has made us The Norths favourite website.
“With the recent news of being the most punctual low cost airline in the UK, we are delighted to yet again be setting the benchmark when it comes not only to Northern companies, but to the travel industry as a whole.”