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Jet2holidays launches new advertising campaign

05th May 2017 • Posted in Announcements

Jet2holidays is launching a new national advertising campaign this weekend, extending our popular ‘Hold My Hand’ concept to target more holidaymakers, in particular couples and families.

Part of an integrated brand campaign, three new adverts will be hitting TV screens across the UK from today, right in time for our biggest ever Summer season.

The new adverts have been developed to showcase the happiness that younger couples, couples and families experience on a Jet2holidays break. The adverts tap into the precious moments that holidaymakers enjoy and look forward to most such as leaping into the pool, lapping up the sunshine, or enjoying a sunset stroll along the beach. Each advert is accompanied by the recognisable upbeat soundtrack, ‘Hold My Hand’ by Jess Glynn.

Our new family advert will premiere during Coronation Street tonight, with brand new adverts targeting couples hitting the screens during other prime time TV spots over the weekend.

After the launch of operations at London Stansted and Birmingham Airport last month, the campaign will target holidaymakers right across the UK including the South and East of England, the Midlands, the North of England, Scotland and Northern Ireland.

Filmed in Tenerife, three of our most popular hotels feature prominently in the new adverts. The 5* Roca Nivaria in Playa Paraiso, the 5* Iberostar Grand Hotel El Mirador in Costa Adeje and the 5* Hard Rock Tenerife in Playa Paraiso appear throughout, and are on sale now through a low £60 per person deposit, along with thousands of other 2-5 star hotels.

Steve Heapy, CEO of Jet2.com and Jet2holidays said: “The Jet2holidays offer of real package holidays alongside customer friendly touches, such as our exclusive Resort Flight Check In service, means that we are driving enormous satisfaction with new and existing customers. Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”

The advert was created by the Home Agency.

See our new ads via the links below

Jet2holidays Family Ad: https://www.youtube.com/watch?v=I2XOJHg-Yw0

Jet2holidays Young Couple Ad: https://www.youtube.com/watch?v=5wPKve-cZR4

Jet2holidays Couple Ad: https://www.youtube.com/watch?v=T2H9XhimpDg

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