13th January 2012
For the first time ever, Jet2.com and Jet2Holidays have turned the spotlight
on the key drivers for 2012 holiday choices to produce the What’s Hot 2012
Report. Drawing on our considerable travel knowledge and expertise, we’ve identified
exciting new trends amongst our four million passengers across our 8 Northern
base airports. We’ve also surveyed over
one thousand independent consumers, to provide a genuine insight into next
year’s hot trends for travel!
at the Where, Why and Who with and How,
to provide a picture of the travel landscape for 2012. Whether it’s planning
around momentous events like the Olympics, or just a deep desire to escape from
it all, people in the UK are still making travel plans to visit a host of great
city and sun destinations despite the gloomy financial outlook.
We are serialising the full report here on the Jet2.com News page over
the coming days.
Part One - WHERE...do we want to go?
- Tried and trusted keeps trending
The relaxing beach break is set to stay with 29% of those
surveyed saying it is still their preferred holiday. The old favourite Spain, with guaranteed sun,
great food and fabulous beaches, just keeps coming back – probably because so
many people have grown up holidaying in this tried and trusted destination. Despite its current economic woes, Spain and
her islands still provide British people with the holidays they know and love,
with 30% planning a trip there this year. Consumer data shows that the hot spots
for summer 2012 are still Majorca, Alicante, Tenerife, Malaga and Ibiza. Let’s face it you can’t beat the Iberian Peninsula
for easy access to summer fun in the sun.
nothing like those lovely little Spanish beach restaurants to bring back
memories of summers gone by....and make you wish you could say farewell to the
cold damp weather at home.” Sally in Scotland, reminiscing over summers past.
- Eastern Med getting ahead
afield hot leisure options such as Dalaman and Crete are seeing a peak in
interest with 24% of people selecting these destinations as favourites. Greece is popular again this year, with
almost 20% of people choosing the ‘The Land of the Gods’....to ‘land’ their
about the stability of the Euro is expected to benefit Turkey in summer 2012,
which can represent a great value family holiday thanks to the Turkish Lira.
This summer we
have seen the highest proportion of sales growth in Jet2holidays ‘all
inclusive’ portfolio, accounting for 41% of sales.
This isn’t surprising given the current financial uncertainty, as
an all inclusive break allows people to budget effectively and set the total
cost for their getaway up front. Families
in particular are loving this option – almost 60% of the family holidays
currently being booked are all inclusive packages.
are responding well to added extras being included - Jet2holidays ‘Experience
More’ holidays, for example, offer the chance to enjoy a waterpark or theme
park included in the holiday package price.
“The last thing
I want to be worrying about on holiday is how much we’re spending on
ice-creams, activities and extras for the kids... when we go all inclusive it’s
all paid for beforehand and just leaves
us to get on with enjoying ourselves.” Aoife in Northern Ireland on choosing an
all inclusive holiday
break is still a popular choice for this year, with 18% of people planning a
getaway to somewhere cool and sophisticated.
New York is still the UK’s dream spot for shopping and culture, with
nearly 27% voting it their top destination.
And with 40% looking for a break where they can immerse themselves in
vibrant culture and history, mainly to forget about the stresses at home, it’s no wonder Istanbul, European capital of
culture 2010, is high on people’s must see list.
the top city choice for Jet2.com and Jet2holidays customers:
the Czech Republic’s capital city has it all: history, sights, great value
shops and a vibrant restaurant, bar and club scene after dark. Rome is the next favourite, closely followed by
the beautiful cities of Budapest and Venice.
Book your breaks for 2012 at www.jet2.com and www.jet2holidays.com
out for Part Two – Why do we want to go there...
January 13, 2012 at 12:21