A leading Leisure Travel group

Home / Leading Leisure Travel Group


The Leisure Travel business is committed to providing scheduled holiday flights by its award-winning airline, Jet2.com, and ATOL licensed package holidays by its acclaimed tour operator, Jet2holidays, to destinations in the Mediterranean, the Canary Islands and to European Leisure Cities.

Jet2.com and Jet2holidays are the UK’s third-largest airline and second-largest tour operator respectively.

Read our Annual Report & Accounts for the year ended 31 March 2018 >> Read our Half Year Results for the 6 months ended 30 September 2018 >>

Our growth story and financial strength

Financial highlights

For the year ended 31 March 2018, Dart Group PLC generated over £2.3 billion of revenue (with £2.2 billion coming from the Leisure Travel business). This improved by £0.6 billion compared to the year end 31 March 2017, which was primarily driven by the Leisure Travel business.

In the year ended 31 March 2018, the business reported operating profit of £130.6 million, representing average growth of 28% per year over the past five years.

The following charts depict our five-year revenue and operating profit history:


The increased profits reflect the continuing strong demand for our Leisure Travel products.

We Take People on Holiday!

Whether taking a holiday flight with Jet2.com, or Real Package Holidays™ with Jet2holidays, we recognise that this is one of the most important family experiences of the year. We therefore do our very best to ensure each of our customers “has a lovely holiday” that can be both eagerly anticipated and fondly remembered, supported by our core principles of being family friendly, offering value for money and giving great customer service.

Our important flight-only product was enjoyed by 5.37m passengers in the year, a growth of 48% year-on-year, whilst demand for our Real Package Holidays™ continues to grow, as Jet2holidays took 2.50m customers on package holidays, an increase of 45% year-on-year.

During the year, Jet2.com flew a total of 10.38m flight-only and package holiday passengers (one-way passenger sectors), primarily to and from sun, city and ski destinations, an increase of 46% year-on-year.

Average load factors, including from our popular new operating bases at Birmingham and London Stansted airports, increased to 92.2%. Our customer volumes allow us to serve many destinations daily and others several times a week during the spring, summer and autumn months, enabling us to offer a great choice of variable duration holidays at affordable prices.


Our Operational Highlights

Our New Bases

On 30 March 2018, we marked our first anniversary of flights from London Stansted and Birmingham Airports, and to celebrate we offered families whose children shared a first birthday with us a real birthday treat - the chance to win a free holiday or free flights from each base!

It has been quite a first year since our first flights launched from both bases. In that time we have operated more than 6,300 flights to and from London Stansted, flying more than one million passengers. Strong demand from customers and travel agents in London and the South of England has seen us enjoy encouraging growth and in our second year of operation we are flying to 39 fantastic leisure destinations with a fleet of ten based aircraft, with up to 312 weekly flights at peak season. This success has been repeated at Birmingham Airport, where in our first year we operated more than 4,700 flights, flying over 800,000 passengers.

For the financial year ending 31 March 2019, we have launched 13 new routes, flying to 39 fantastic leisure destinations with a fleet of nine based aircraft, as customers across the West Midlands enjoy and respond positively to our award-winning flights and Real Package Holidays™. This investment in aircraft and people means we now employ over 1,000 pilots and cabin crew, engineers and ground operations colleagues across both bases.



In June 2017, we launched Jet2Villas, our new ATOL protected Jet2.com flight + car + villa package, offering customers the freedom of a villa holiday with all the advantages of a package holiday - and all for just a £60 per person deposit!

The convenience of a villa holiday, coupled with these package holiday benefits, means that Jet2Villas is already proving extremely popular with our customers.

As a result, we have expanded the programme for summer 2018 to over 1,600 villas in more than 30 European beach destinations.

Resort Flight Check-In®

Resort Flight Check-In®

Our market leading Resort Flight Check-In® service, which allows customers to check-in their bags for their return flight with our specialist team, at their hotel and enjoy a hassle and bag free final day in resort, is extremely attractive. Customers continue to tell us how much they love the service.

Therefore, we have expanded the service to over 250 hotels for summer 2018 in 9 key holiday destinations – Alicante; Fuerteventura; Gran Canaria; Lanzarote; Larnaca; Majorca; Malaga; Paphos; and Tenerife.

A bright future ahead

For the long term, our strategy remains consistent - to grow both our flight-only and package holiday products. Real Package Holidays™ take considerable organisation and attention to detail and are not easily replicated by non-specialists. The Group dedicates significant resources to deliver an innovative and industry leading product and together with our scale, experience, competitiveness and customer focused approach, we believe we have a strong and resilient Leisure Travel business.


Customer-first with ATOL protection