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Jet2holidays reveals Brits go into hibernation as winter sets in

Published: Wed 09 Oct 2019 at 11:53

Updated: Mon 14 Oct 2019 at 08:43

Winter Sun, Announcements


New research commissioned by Jet2holidays has revealed that more than half (55%) of us admit to going into ‘hibernation’ as the days draw in, the nights get longer and temperatures fall with rain, wind and even snow making the warmth of the summer sun no more than a distant memory.

As we start to cocoon ourselves, our research highlights that more than one in four (27%) say they spend less time with family and friends during the colder months while 34% admit they make fewer plans for the weekend. When winter comes around, the nation will even ditch going out for meals and drinks (35%), put off exercising (32%) and visit the shops less (28%) as our spirits plummet.

Humans aren’t built for hibernation, yet 47% say that the dark nights and shorter days make them sleepier while 45% are bedeviled by the winter blues, and 71% blame the cold and wet weather for their dormant state. Furthermore, 23% admitted that they are more likely to “pull a sickie” at work during the winter than the summer.

So, how do people in the UK fight this feeling amid the cold, dull and grey conditions? Well, 71% believe that taking a winter holiday is the best way to revitalise and energise themselves, and we love a variety of different types of winter holiday. These include:

42% favour winter sun

27% prefer to beat the summer crowds

41% enjoy getting into the festive spirit at a Christmas market destination

30% want to experience one of the top cities in the world

37% are more inclined to hit the ski slopes

41% use it as an excuse to work through their bucket list, such as seeing the Northern lights

A third (33%) cite a break from work and 23% an escape from politics as the main reasons for getting away.

The research has been commissioned as part of our Winter Your Way competition, which invites people to complete a personality quiz to find out which type of winter getaway suits them best and be automatically entered into a prize draw to win one of six holidays matched with each of the themes. Plus, one lucky winner will receive the ultimate Winter Your Way package, which includes six amazing getaways. Upon entering the competition, people will also receive a £50 discount code for Jet2holidays (including Jet2Citybreaks and Jet2Villas) or 15% off flights booked by 14th November 2019.  

Zoe Towers, Head of Product at Jet2holidays, said: “We commissioned this survey to celebrate the launch of our Winter Your Way campaign, as well as see how the onset of winter impacts the nations’ mood and the different types of holidays we like to take during the cooler months.


“As the UK’s second largest tour operator, we offer fantastic choice and flexibility when it comes to winter holidays, whether you like winter sun, prefer to beat the summer crowds, get into the festive spirit, visit one of the top cities in the world, hit the ski slopes or tick something off your bucket list. Our competition offers people the chance to take a winter holiday matched with their personality and we hope it goes someway to helping beat the winter blues!”


To enter the competition, just visit The deadline for entering is 31st October 2019.

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