Home / News / Announcements / celebrates 20 years in Alicante celebrates 20 years in Alicante

Published: Fri 19 May 2023 at 09:00


On 19th May 2003, the first flight landed in Alicante from Leeds Bradford Airport and over two decades later the leading leisure airline is celebrating 20 years of operating award-winning flights to Alicante. 

Since 2003, when operated just one route to Alicante, the company has enjoyed tremendous growth, both through and the UK’s largest tour operator Jet2holidays, with almost ten million customers having travelled to the destination. 

Today, the companies operate to Alicante from ten of their UK bases (Belfast International, Birmingham, Bristol, Edinburgh, East Midlands, Glasgow, Leeds Bradford, Manchester, Newcastle International and London Stansted) with ten routes on sale, and over 800,000 seats on sale this summer.   

In addition, Jet2holidays has over 80 hotels on sale for Summer 23 in five resorts – Benidorm, Calpe, Alicante City, Albir and Altea.  

With up to 70 weekly flights arriving from the UK during peak periods this summer, customers and independent travel agents have unrivalled choice and flexibility when it comes to booking and travelling on award-winning flights and ATOL package holidays to the Spanish city and the Costa Blanca this summer. As well as flights with and package holidays with Jet2holidays, customers can travel on Jet2CityBreaks packages to Alicante. 

In addition to booking and travelling on award-winning flights, package holidays and city breaks, customers can experience and enjoy the company’s VIP customer service which has seen, Jet2holidays and Jet2CityBreaks win high-profile accolades, such as Which? Recommended Provider.  

This VIP customer service includes friendly low fares, great flight times and a generous 22kg baggage (plus 10kg hand baggage) allowance through a flight-only booking with Holidaymakers booking through the UK’s largest tour operator, Jet2holidays, receive that very same VIP customer service and flights through, as well as in-resort Customer Helpers, 24/7 customer helpline, transfers, free child places and ATOL protection, all for a low £60 per person booking deposit. Package options with Jet2CityBreaks include flights with, as well as a choice of 2-5-star hotels in the best locations. 

Steve Heapy, CEO of and Jet2holidays said: “This year marks 20 years since we started operating to Alicante, when we had just one route on sale. Today, we operate an enormous programme with unrivalled frequency to Alicante from the UK and have flown millions of customers to this magnificent destination. Such growth and success over the last two decades would not be possible without the fantastic partnerships we have in Alicante, and I would like to say a heartfelt thank you to hoteliers, airports, tourist boards and all our partners. As we continue to grow and take more customers to Alicante on our award-winning flights and holidays, we will continue to put that partnership approach at the very heart of everything that we do and bring even more happy holidaymakers to the destination.”  

Carlos Mazón, President of Costa Blanca Tourism Board, added: “Happy 20th Anniversary to and its incredible journey to the Costa Blanca! Two decades of connecting people, creating memories, and making dreams take flight. has not only revolutionised travel but has become synonymous with exceptional service, reliability, and unforgettable experiences. 

“The Costa Blanca, with its sun-soaked beaches, rich history, surprising inland and vibrant culture, has been an idyllic destination for countless travellers.’s presence has undoubtedly played a pivotal role in making the Costa Blanca a region accessible to all. 

“Here's to's remarkable milestone and the countless memories they have helped create. As we celebrate this momentous occasion, let us reflect on the countless journeys, friendships made, and the joy that has been shared aboard flights to the Costa Blanca. Cheers to 20 years of excellence and to many more years of making dreams take flight!” 

Fede Fuster, HOSBEC President, Hoteliers Association, commented: “From the hotel sector of Benidorm and the Costa Blanca, we celebrate 20 years of operating from Alicante airport. Undoubtedly good news after a few years of difficulty, but their loyalty to the destination and their work at the base have been essential to consolidate the recovery.” 

The Mayor of Benidorm, Antonio Pérez, said: “This underlines the great contribution of to the knowledge, positioning and diffusion of Benidorm, which have allowed to build loyalty and reinforce the interest of customers. The commitment of in these two decades with the tourism sector has been vital in the commitment to deseasonalisation, and therefore the economic and social sustainability renewing the motivations of tourists. Our congratulations and commitment to continue working together.” 

The Regional Minister for Tourism of the Government of the Valencia Region, Francesc Colomer, added: “This has underlined the huge contribution has made to positioning and promoting our destination, which have enabled to increase the loyalty and affection of customers towards our region. has helped to make many people happy by allowing them to know our destination as part and parcel of the value chain and of the tourist ecosystem.” 

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