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Sun, Sea… and a lot of Selfies

Published: Thu 07 Sep 2017 at 15:47

Updated: Thu 07 Sep 2017 at 15:51



The average British holidaymaker has posted over 40 updates to social media when on their jollies, with the majority using social media as a modern-day photo album to create memories, a new poll by Jet2holidays has revealed.

In between soaking up the sunshine, taking a dip in the pool and hitting the beach, the average Briton has never been too far away from their smartphone this summer to tell family and friends back home what they’ve been up to. The poll of 2,000 holidaymakers has found that we post an average of 43 social media updates when away, made up of 12 selfies, 12 photos, 14 status updates and 5 ‘check-ins’.

What’s more, men are the most prolific posters – updating everyone a total of 46 times when on holiday - including 15 selfies. Women will post a total of 39 times, with just 9 selfies posted to their social feeds.

Despite being less prolific on social media than men, women spend more time getting that perfect picture. They spend almost a minute (49 seconds) framing and taking the perfect selfie whereas men take just 30 seconds to get it right. Half (50%) of women admit to editing pictures before posting them on social, compared to 40% of blokes. Whether it is adding a filter, cropping out something or altering our appearance, 62% of 18-24 year olds will edit the picture compared to just one in five (19%) of those aged 55 or older.

The poll also asked where the most popular spots for taking selfies are, with holidaymakers going for the ‘sea it to believe it’ approach. The beach is the favoured backdrop, followed by the pool, the airport, in front of a landmark/tourist attraction and in restaurants.

When it comes to ‘checking-in’ on social media, the airport is the most popular place to announce where you are, ahead of the hotel, a landmark, a restaurant or the beach. When asked what other types of images they post on holiday, the most popular shots holidaymakers opt to post are of the sea, sunsets, the hotel, food and the pool.

In addition to finding out what people post on social media when on their jollies, the survey also asked holidaymakers why they post what they do, with most (70%) using it as a modern day photo album to create and keep happy holiday memories. However, nearly one third (31%) also admit to posting ‘boastcards’ to show off and make people back home jealous.

With that in mind, the survey also asked respondents how they felt about other people’s holiday posts when they themselves are stuck at home or work back in the UK. A quarter (24%) said that holiday posts by friends have influenced them to actually book a break to the same destination, and one in four (40% admit to feelings of jealousy.

Steve Heapy, CEO of and Jet2holidays said: “Social media has changed the way we interact with one another and nowhere is this more obvious than when we are on holiday. When we launched Jet2holidays ten years ago, social media was starting to gain popularity, but this survey shows just how big a role it plays today when we go away, particularly when helping us create happy memories of our holidays.

“The survey also gives a fascinating insight in to the minds of our customers and how they interact with each other’s holiday experiences. It demonstrates just how important social media is, not just in terms of sharing memories, but also its power in influencing where other people choose to go on holiday.”

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