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Nationwide digital campaign to drive customers to independent travel agents announced

Published: Wed 06 Jul 2022 at 14:13


Jet2holidays has today announced a brand-new digital billboard campaign dedicated to driving customers to visit their local independent travel agent.  

The nationwide campaign, which goes live today and will reach up to five million adults, has been designed to encourage customers onto the high street and into their local independent travel agency. It will be supported by a social media campaign across Facebook and Instagram. 

Using bespoke creative on digital billboards in areas with high footfall, the UK’s leading tour operator to many destinations across the Mediterranean and Canary Islands calls on customers to ‘Visit Your Local Independent Travel Agent’ today.  

The digital billboard also encourages customers to scan a QR code, which then directs them to the Travel Agent Finder section of the Jet2holidays website. By doing this, customers automatically view a map, contact and address details for their nearest local independent travel agencies, so that they can visit or call, and therefore benefit from expertise, guidance and advice when booking a package holiday with Jet2holidays. The campaign is upweighted across Jet2holidays’ ten UK bases, meaning it can better target independent travel agents that work in partnership with the company. 

The campaign is the latest example of Jet2holidays’ award-winning Partners2Success strategy in action and represents the first time that the tour operator has put independent travel agents at the heart of an outdoor billboard campaign.  

It comes on the back of the company’s continued investment into supporting independent travel agents on the back of travel returning to normal and demand bouncing back. This includes the recent appointment of two new Trade Sales Executives, as well as the launch of Jet2holidays Learn’, a new ‘one stop online shop’ that gives independent travel agents the knowledge and tools to help them increase sales and grow their businesses. 

Alan Cross, Head of Trade at Jet2holidays, said: “Independent travel agents are at the absolute core of our successful business, which is why we are constantly looking at new and innovative ways to drive customers to them. This brand-new campaign underlines our commitment to our independent travel agency partners, as we are making a significant investment into creatively targeting customers to drive them onto the high street and into stores. With our track record of looking after customers during the pandemic, as well as getting customers away on their well-deserved holidays, we are seeing very strong demand and this campaign has been designed to put our independent travel agency partners right at the heart of that demand.”  

If you are an independent travel agent and are interested in learning more about how you could benefit from working in partnership with Jet2holidays, please visit the company’s dedicated trade site: 

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