Article
Jet2.com and Jet2holidays strengthen partnerships and celebrate success with destination partners
Published: Mon 19 May 2025 at 12:36
Jet2.com and Jet2holidays hosted senior figures from more than 40 tourist board partners this week, to discuss how to continue strengthening partnerships and attracting even more holidaymakers.
The delegates were joined for the all-day event by a senior team from Jet2.com and Jet2holidays, including CEO Steve Heapy, Chief Customer Officer Gavin Forth, Chief Commercial Officer Adam Mulroy, Sustainability & Corporate Affairs Director David Neill and Head of Airports & Tourism Organisations Janice Mather.
The leading leisure airline and UK’s largest tour operator hosted a packed programme at their Leeds offices, including presentations and a series of panel events, which were designed to foster collaboration and encourage discussion on a number of key themes.
The panel discussions included Sustainability & Anti Tourism protests, UK Market Trends, Extending Seasons Successfully and Making Best Use of Marketing Budgets, with panellists including Steve Heapy.
The day concluded with an inaugural Destination Tourism Awards ceremony with five winners receiving accolades for their commitment to working in partnership with Jet2.com and Jet2holidays to successful attract more holidaymakers and grow through collaboration, creative marketing and investment. The winners are:
- Most Impactful Co-Marketing – Visit Malta
- Destination Growth Excellence – Turkiye Promotion & Development Agency
- Innovation in Tourism Collaboration – Costa Daurada Tourist Board
- Long Term Partnership Excellence - Madeira Promotion Bureau
- Long Service Award to Tourism – Leslie Vella, Deputy CEO of Malta Tourism Authority and Chief Officer Strategic Development
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Putting long-term partnerships with destination partners is at the heart of everything we do, so it was fantastic to spend the day with partners to discuss how we can strengthen our relationships even further. It was a day full of insightful discussion, and I can say with every confidence that we all came away with a determination to work together even more closely to grow successfully. I would like to thank all of our partners for attending and making it such a successful day, whilst also congratulating each of our award winners for their unwavering support and collaboration.”
Attendees on the day included delegates from Croatia, Greece, Hungary, Italy, Jersey, Malta, Montenegro, Morocco, Portugal, Madeira, Visit Algarve, Fuerteventura, Gran Canaria, Lanzarote, Benidorm, HOSBEC, Balearic Islands, Cadiz, Andalucia, Costa Brava, Costa Daurada, Tour Spain and Türkiye.
